A friend of mine is obsessed with New Age housecleaning products. When she sees my Cheer Free laundry detergent (the big, bad corporate version of perfume-free products) her shoulders tense up and her smile becomes fixed. At her urging, I purchased an alternative laundry detergent. I'm pretty sure it's exactly the same as the Cheer Free, except that the PR department killed the bright label and replaced it with a soothing beige-and-green label bearing words like "eucalyptus."
Think I'm being cynical?
Are you a fan of Boca Burgers, Naked Juice, Silk Soy, Gardenburger, Odwalla, Seeds of Change, Dagoba, and Arrowhead Mills? Let's see...that would be: Kraft, Pepsi, Dean, Kellogg, Coca-Cola, M&M Mars, Hershey Foods and Heinz (which likes to call itself Hain when it's feeling organic).
Really! Chart here. And thanks to The Diet Blog for pointing this out.
Tuesday, March 18, 2008
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